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~person:"Saab, Samy"
~subject:"Marketing theory"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
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Neue Herausforderungen an das Dienstleistungsmarketing
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Leistungslehre und Service-Dominant Logic for Marketing : ein kritischer Vergleich
Saab, Samy
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 217-238)
.
2008
Persistent link: https://www.econbiz.de/10003675965
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