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~person:"Saccà, Giuliana"
~subject:"Erlebnismarketing"
~subject:"Großveranstaltung"
~type_genre:"Elektronischer Datenträger als Beilage"
~type_genre:"Fallstudie"
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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The assessment of cultural experience through the measurement of cross-cutting skills : the Giffoni Experience case study
Gallucci, Carmen
;
Bellelli, Piera
;
Saccà, Giuliana
; …
- In:
Handbook of research on management of cultural products …
,
(pp. 83-112)
.
2014
Persistent link: https://www.econbiz.de/10010348393
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