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~person:"Saha, Anirban"
~person:"Tarnovskaya, Veronika"
~subject:"Corporate brand"
~subject:"Firmenimage"
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Saha, Anirban
Tarnovskaya, Veronika
Balmer, John M. T.
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Strength of corporate social responsibility as a corporate brand association : general public perspective
Bawa, Anupam
;
Saha, Anirban
- In:
Decision
43
(
2016
)
4
,
pp. 313-332
Persistent link: https://www.econbiz.de/10011645680
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2
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
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