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~person:"Salimäki, Markku"
~type_genre:"Case study"
~type_genre:"Multi-volume publication"
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Search: subject_exact:"Multinationales Marketing"
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International marketing
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Internationales Marketing
2
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Salimäki, Markku
Zentes, Joachim
6
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International journal of retail & distribution management
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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The role of branded retail in manufacturers' international strategy
Ilonen, Laura
;
Wren, Jody
;
Gabrielsson, Mika
; …
- In:
International journal of retail & distribution management
39
(
2011
)
6
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009240879
Saved in:
2
Design-intensive born globals : a multiple case study of marketing management
Falay, Zeynep
;
Salimäki, Markku
;
Ainamo, Antti
; …
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 877-899
Persistent link: https://www.econbiz.de/10003603944
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