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~person:"Salo, Jari"
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Search: subject:"Mobile Marketing"
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Mobile Marketing
4
Mobile marketing
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Mobile communications
3
Mobilkommunikation
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Consumer behaviour
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Finland
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Finnland
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Internet marketing
2
Konsumentenverhalten
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Online-Marketing
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Beziehungsmarketing
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Confidence
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Einzelhandel
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Estimation
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Marketing management
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Marketingmanagement
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Media usage
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Mediennutzung
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Mobile Business
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Mobile business
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Salo, Jari
Bauer, Hans H.
10
Fritz, Wolfgang
8
Karjaluoto, Heikki
7
Link, Jörg
7
Okazaki, Shintaro
7
Shankar, Venkatesh
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Silberer, Günter
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Luo, Xueming
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Spann, Martin
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Bamoriya, Hemant
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Fang, Zheng
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Gao, Tao
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Ghose, Anindya
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Leppäniemi, Matti
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Pagani, Margherita
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Rohm, Andrew J.
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Sajad Rezaei
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Stephen, Andrew T.
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Sultan, Fareena
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Wiedmann, Klaus-Peter
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Amirkhanpour, Monaliz
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Andrews, Michelle
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Baek, Tae Hyun
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Barnes, Stuart J.
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Bart, Yakov
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Cui, Xuebin
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Dholakia, Nikhilesh
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Drennan, Judy
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Dwivedi, Yogesh Kumar
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Giaglis, George M.
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Holland, Heinrich
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Höft, Uwe
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Kannan, P. K.
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Katona, Zsolt
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Krafft, Manfred
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Lingenfelder, Michael
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Lipsman, Andrew
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Advances in electronic marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
E-marketing ; Vol. 2
1
International advertising and communication : current insights and empirical findings
1
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ECONIS (ZBW)
4
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The influence of content and trust on consumers' intention to accept mobile advertisements
Westerlund, Mika
;
Rajala, Risto
;
Tuunanen, Tuure
;
Salo, Jari
-
2012
Persistent link: https://www.econbiz.de/10009575191
Saved in:
2
Integrated marketing communications in mobile context
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Sinisalo, Jaakko
; …
- In:
International advertising and communication : current …
,
(pp. 397-415)
.
2006
Persistent link: https://www.econbiz.de/10003378198
Saved in:
3
Retailer use of permission-based mobile advertising
Salo, Jari
;
Tähtinen, Jaana
- In:
Advances in electronic marketing
,
(pp. 139-155)
.
2005
Persistent link: https://www.econbiz.de/10003168458
Saved in:
4
Factors affecting customers' willingness to receive
mobile
marketing
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Salo, Jari
; …
- In:
Advertising and communication : proceedings 4th …
,
(pp. 249-253)
.
2005
Persistent link: https://www.econbiz.de/10003353824
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