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~person:"Sander, Matthias"
~subject:"Werbewirkung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Working Paper"
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Werbewirkung
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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ECONIS (ZBW)
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Virtuelle Werbung im Sport
Fantapié Altobelli, Claudia
;
Sander, Matthias
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 265-291)
.
2011
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