//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Sarkar, Soumya"
~subject:"Business-to-business marketing"
~subject:"Corporate reputation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Umbrella brand"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Corporate reputation
Brand architecture
5
Brand management
5
Markenarchitektur
5
Markenführung
5
B-to-B-Marketing
4
India
3
Indien
3
Marketing management
3
Marketingmanagement
3
B2B marketing
2
Lieferantenmanagement
2
Supplier relationship management
2
Auskunftspflicht
1
B2B
1
Bayes-Statistik
1
Bayesian inference
1
Brand equity
1
Corporate disclosure
1
Customer-based corporate brand equity (CBCBE)
1
Disclosure regulation
1
Emerging economies
1
Firm performance
1
Firmenimage
1
Markenwert
1
Schwellenländer
1
Stakeholder
1
Unternehmenserfolg
1
Unternehmenspublizität
1
Voluntary disclosure
1
corporate branding
1
customer-based corporate brand equity
1
dyadic analysis
1
emerging markets
1
innovativeness
1
internationalisation
1
interpretive
1
market orientation
1
phenomenology
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
4
Author
All
Sarkar, Soumya
Balmer, John M. T.
24
Melewar, T. C.
11
Balmer, John M.T.
6
Bang, Nguyen
5
Burghausen, Mario
5
Greyser, Stephen A.
5
Otubanjo, Olutayo
5
Abratt, Russell
4
Chen, Weifeng
4
Rindell, Anne
4
Sharifah Faridah Syed Alwi
4
Urde, Mats
4
Anisimova, Tatiana
3
Foroudi, Pantea
3
Hatch, Mary Jo
3
Keller, Kevin Lane
3
Kleyn, Nicola
3
Merrilees, Bill
3
Miller, Dale
3
Mingione, Michela
3
Navare, Jyoti
3
Podnar, Klement
3
Singh, Jaywant
3
Wiedmann, Klaus-Peter
3
Aaker, David A.
2
Aspara, Jaakko
2
Bravo, Rafael
2
Crisafulli, Benedetta
2
De Roeck, Kenneth
2
Dennis, Charles
2
Epie, Chantal
2
Ghosh, Lopamudra
2
Glanfield, Keith
2
Gyrd-Jones, Richard I.
2
He, Xinming
2
Hur, Won-Moo
2
Iglesias, Oriol
2
Ind, Nicholas
2
Khojastehpour, Morteza
2
more ...
less ...
Published in...
All
Brand management in emerging markets : theories and practice
1
Corporate reputation review : an international journal
1
International journal of business and emerging markets : IJBEM
1
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate branding in an emerging business market : a phenomenological perspective
Pranjal, Piyush
;
Sarkar, Soumya
- In:
International journal of business and emerging markets …
12
(
2020
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10012204605
Saved in:
2
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
3
Impact of voluntary disclosures on corporate brand equity
Sarkar, Soumya
;
Bhattacharjee, Titas
- In:
Corporate reputation review : an international journal
20
(
2017
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10011739773
Saved in:
4
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->