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~person:"Sarkar, Soumya"
~subject:"Consumer behaviour"
~subject:"Kundenwert"
~subject:"Markenführung"
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Consumer behaviour
Kundenwert
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B-to-B-Marketing
7
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7
Lieferantenmanagement
5
Supplier relationship management
5
Brand architecture
4
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Customer experience
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Customer-based corporate brand equity (CBCBE)
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Sarkar, Soumya
Keränen, Joona
9
Baumgarth, Carsten
8
Homburg, Christian
7
Kleinaltenkamp, Michael
7
Christodoulides, George
6
Kumar, V.
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Ulaga, Wolfgang
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Brown, Brian P.
5
Eggert, Andreas
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Klarmann, Martin
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Mohan, Mayoor
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Terho, Harri
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4
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4
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Casidy, Riza
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Hutt, Michael D.
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Johnston, Wesley J.
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Keller, Kevin Lane
4
Liozu, Stephan
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Nyadzayo, Munyaradzi W.
4
Parvinen, Petri
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Russo, Ivan
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Schmitt, Jens
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Singh, Jaywant
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Tarasi, Crina O.
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Walker, Beth A.
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Aarikka-Stenroos, Leena
3
Backhaus, Klaus
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Belz, Christian
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Brown, Brian
3
Burton, Jamie
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Bush, Alan J.
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Cobelli, Nicola
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Confente, Ilenia
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Brand management in emerging markets : theories and practice
1
Corporate reputation review : an international journal
1
International journal of business and emerging markets : IJBEM
1
International journal of pharmaceutical and healthcare marketing
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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1
Customer experience in pharmaceutical B2B markets : perspectives of buyers and sellers
Abraham, Balaji
;
Sarkar, Soumya
;
Das Gupta, Krishna
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
4
,
pp. 564-584
Persistent link: https://www.econbiz.de/10014461513
Saved in:
2
Corporate branding in an emerging business market : a phenomenological perspective
Pranjal, Piyush
;
Sarkar, Soumya
- In:
International journal of business and emerging markets …
12
(
2020
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10012204605
Saved in:
3
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
4
Impact of voluntary disclosures on corporate brand equity
Sarkar, Soumya
;
Bhattacharjee, Titas
- In:
Corporate reputation review : an international journal
20
(
2017
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10011739773
Saved in:
5
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
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