//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Sarkar, Soumya"
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate brand"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
B-to-B-Marketing
1
Brand architecture
1
Brand equity
1
Brand management
1
Business-to-business marketing
1
India
1
Indien
1
Markenarchitektur
1
Markenführung
1
Markenwert
1
Marketingmanagement
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
1
Author
All
Sarkar, Soumya
Balmer, John M. T.
1
Baumgarth, Carsten
1
Binckebanck, Lars
1
Burghausen, Mario
1
Cuomo, Maria Teresa
1
Genovino, Cinzia
1
Ghaddar, Sarah
1
Giordano, Alex
1
Mishra, Prashant
1
Ostillio, Maria Carmela
1
Sowa, Brian C.
1
Tortora, Debora
1
more ...
less ...
Published in...
All
Brand management in emerging markets : theories and practice
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->