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~person:"Sarstedt, Marko"
~subject:"Theorie"
~type_genre:"Collection of articles written by one author"
~type_genre:"Guidebook"
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Advertising effects
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Consumer behaviour
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Corporate reputation
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Deutschland
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Estimation
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Firmenimage
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Germany
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Partial least squares
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Partielle kleinste Quadrate
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Sarstedt, Marko
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Belkaoui, Ahmed
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Selected contributions to market-based management
Sarstedt, Marko
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2008
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