//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Sattler, Henrik"
~person:"Walsh, Patrick"
~subject:"Brand"
~subject:"Handelsmarke"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenerweiterung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Handelsmarke
Brand extension
16
Markentransfer
16
Brand image
7
Markenimage
7
Consumer behaviour
6
Erfolgsfaktor
6
Konsumentenverhalten
6
Success factor
6
Brand management
4
Markenartikel
4
Markenführung
4
Professional sports
4
Profisport
4
Sportmarketing
3
Sports marketing
3
Ball game
2
Ballsport
2
Deutschland
2
Germany
2
Advertising effects
1
Baseball
1
Brand architecture
1
Brand extensions
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer goods industry
1
Decision theory
1
Dienstleistungsqualität
1
Entscheidungstheorie
1
Estimation
1
Football
1
Fußball
1
Konsumgüterindustrie
1
Markenarchitektur
1
Purchase risk
1
Regression analysis
1
Regressionsanalyse
1
Schätzung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
German
2
English
2
Author
All
Sattler, Henrik
Walsh, Patrick
Dawes, John
3
Sharp, Byron
3
Albrecht, Carmen-Maria
2
Backhaus, Christof
2
Bei, Lien-ti
2
Boisvert, Jean
2
Choi, Jay Pil
2
Driesener, Carl
2
Faßnacht, Martin
2
Goetz, Daniela Maria
2
Grasby, Alicia
2
Gurzki, Hannes
2
Joshi, Richa
2
Keller, Kevin Lane
2
Koch, Walter J.
2
Park, C. Whan
2
Phau, Ian
2
Ringeisen, Petra
2
Sichtmann, Christina
2
Viot, Catherine
2
Völckner, Franziska
2
Woisetschläger, David
2
Yadav, Rajan
2
Ahluwalia, Rohini
1
Allman, Helena F.
1
Amelia, Amelia
1
Ancarani, Fabio
1
Areni, Charles Scott
1
Arikan, Esra
1
Ashill, Nicholas Jeremy
1
Auh, Seigyoung
1
Bacchiega, Emanuele
1
Banerjee, Shubhomoy
1
Bao, Yongchuan
1
Barnes, Stuart J.
1
Bellezza, Silvia
1
Belli, Alex
1
Berti, Chiara
1
Bertschy, Marjorie
1
more ...
less ...
Published in...
All
Journal of business economics : JBE
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
To extend or not extend a human brand : an analysis of perceived fit and attitudes toward athlete brand extensions
Walsh, Patrick
;
Williams, Antonio
- In:
Journal of sport management : the official journal of …
31
(
2017
)
1
,
pp. 44-60
Persistent link: https://www.econbiz.de/10011669258
Saved in:
2
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
3
Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
Saved in:
4
Markentransfererfolgsanalysen bei kurzlebigen Konsumgütern unter Berücksichtigung von Konsumentenheterogenität
Völckner, Franziska
;
Sattler, Henrik
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
57
(
2005
)
8
,
pp. 669-688
Persistent link: https://www.econbiz.de/10003233412
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->