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~person:"Sattler, Henrik"
~subject:"Consumer goods industry"
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Consumer goods industry
Erfolgsfaktor
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Success factor
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Markentransfer
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Brand extension
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Brand management
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Markenführung
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Brand
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Brand image
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Markenartikel
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New product development
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2010
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Consumer goods marketing
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Estimation
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Handelsmarke
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Konsumgüterindustrie
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Konsumgütermarketing
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Market research
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South Africa
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Spillover effect
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Sattler, Henrik
Reinstrom, Christian
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Anthony, Scott D.
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Stevens, Martha Sarah
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Brandstätter, Marion
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Geis, Gerold
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Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
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Do we really know how to manage brand extension success?
Ringle, Christian M.
;
Völckner, Franziska
;
Sattler, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009732528
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