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~person:"Sauer, Nicola E."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
2
Consumer behaviour
2
Customer retention
2
Kundenbindung
2
Relationship marketing
2
Brand image
1
COVID-19
1
Coping
1
Coronavirus
1
Customer loyalty
1
Customer satisfaction
1
Deutschland
1
Football
1
Fußball
1
Fußballbundesliga
1
Fußballfan
1
Fußballverein
1
Germany
1
Kundenzufriedenheit
1
Lebensqualität
1
Life event
1
Markenimage
1
Markentreue
1
Professional sports
1
Profisport
1
Quality of life
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Satisfaction
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Well-being
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Zufriedenheit
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Sauer, Nicola E.
Prentice, Catherine
4
Rodríguez del Bosque, Ignacio A.
4
Pérez, Andrea
3
Wong, IpKin Anthony
3
Aksoy, Lerzan
2
Bauer, Hans H.
2
Brunsø, Karen
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Buoye, Alexander
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Chang, Chun-Ming
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Chen McCain, Shiang-Lih
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Faßnacht, Martin
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Islam, Tahir
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Meier, Beat
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Moongela, Hilma
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Nazeri, Ali
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Popp, Bastian
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Rajendran, G.
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Ramaseshan, B.
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Sharma, Piyush
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Simon, Carina
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Stan, Valentina
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Stein, Alisha
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Sunaryo
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Tanford, Sarah
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Marketing : ZFP ; journal of research and management
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
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Effects of COVID-19 on well-being and customer loyalty : a life event perspective
Sauer, Nicola E.
;
Hofmann, Verena
;
Hebborn, Heike
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 35-48
Persistent link: https://www.econbiz.de/10014306384
Saved in:
2
Der Beitrag des Markenimage zur Fanloyalität : eine empirische Untersuchung am Beispiel der Klubmarken der Fußball-Bundesliga
Bauer, Hans H.
;
Exler, Stefanie
;
Sauer, Nicola E.
-
2004
Persistent link: https://www.econbiz.de/10002645198
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