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~person:"Scassa, Teresa"
~person:"Snyder, Kevin"
~subject:"Ambush Marketing"
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Scassa, Teresa
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The evolution of media reporting of ambush marketing
Burton, Nicholas
;
Snyder, Kevin
;
McKelvey, Steve
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011919165
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