//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Scassa, Teresa"
~person:"Snyder, Kevin"
~subject:"Canada"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Guerilla marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Canada
Guerilla marketing
4
Guerilla-Marketing
4
Sport event
4
Sportveranstaltung
4
USA
2
United States
2
Ambush Marketing
1
Athletes
1
Big event
1
Communication media
1
Gesetzgebung
1
Großveranstaltung
1
Kanada
1
Kommunikationsmedien
1
Law
1
Legislation
1
Media coverage
1
Media industries
1
Mediale Berichterstattung
1
Mediensektor
1
Meinung
1
Opinion
1
Recht
1
Sportler
1
Sportmarketing
1
Sports marketing
1
ambush marketing coverage
1
commercial rights holders
1
marketing rights
1
media bias
1
media coverage
1
media reporting
1
media representation
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Scassa, Teresa
Snyder, Kevin
Séguin, Benoit
2
Bradish, Cheri L.
1
Ellis, Dana
1
MacIntosh, Eric W.
1
Nadeau, John
1
O'Reilly, Norm
1
more ...
less ...
Published in...
All
Sport management review
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Framing ambush marketing as a legal issue : an Olympic perspective
Ellis, Dana
;
Scassa, Teresa
;
Séguin, Benoit
- In:
Sport management review
14
(
2011
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009315485
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->