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~person:"Schäfer, Daniela B."
~subject:"Advertising effects"
~subject:"Loyalty"
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Advertising effects
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Schäfer, Daniela B.
Bruhn, Manfred
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
2
Qualität und Nutzen von Avataren als Dienstleister im Social Web : Messung und Konsequenzen
Bruhn, Manfred
;
Schoenmüller, Verena
;
Schäfer, Daniela B.
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 443-466)
.
2013
Persistent link: https://www.econbiz.de/10009756201
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