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~person:"Schäfers, Tobias"
~person:"Toften, Kjell"
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Niche marketing strategy
14
Nischenstrategie
14
Marketing management
6
Marketingmanagement
6
Deutschland
5
Germany
5
Retail assortment
4
Sortiment
4
Consumer behaviour
3
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Language
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English
8
German
6
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Schäfers, Tobias
Toften, Kjell
Hammervoll, Trond
8
Neiman, Brent
5
Eckert, Jochen
4
Friebe, Holm
4
Geels, Frank W.
4
Hinz, Oliver
4
Kaniovski, Serguei
4
Papathanassis, Alexis
4
Ramge, Thomas
4
Riekhof, Hans-Christian
4
Skiera, Bernd
4
Smith, Michael D.
4
Telang, Rahul
4
Trachsel, Micha
4
Vavra, Joseph
4
Windrum, Paul
4
Alonso, Abel Duarte
3
Anderson, Chris
3
Bruggeman, Jeroen
3
Greenhalgh, Greg
3
Hoogma, Remco
3
Kemp, René
3
Kumar, Anuj
3
Lopolito, Antonio
3
Morone, Piergiuseppe
3
Raven, Rob
3
Schot, Johan
3
Teuber, Sebastian
3
VanAuken, Howard E.
3
Villiger, Alex
3
Akbar, Fazal
2
Bar-Isaac, Heski
2
Barbieri, Carla
2
Behrends, Thomas
2
Benhamou, Françoise
2
Bürkle, Hans
2
Caruana, Guillermo
2
Chen, Yi-Ning Katherine
2
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Forschungspapiere
2
Journal of food products marketing
2
Marketing intelligence & planning
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
European journal of marketing : EJM
1
International journal of entrepreneurship and innovation management
1
International journal of globalisation and small business : IJGSB
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of research in marketing and entrepreneurship : JRME
1
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
1
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ECONIS (ZBW)
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Nischenartikel : Wachstumstreiber für den Versandhandel?
Riekhof, Hans-Christian
;
Schäfers, Tobias
;
Teuber, …
-
2009
Persistent link: https://www.econbiz.de/10003884552
Saved in:
2
Nischenartikel : Wachstumstreiber für den Versandhandel?
Riekhof, Hans-Christian
;
Schäfers, Tobias
;
Teuber, …
-
2009
Persistent link: https://www.econbiz.de/10009531261
Saved in:
3
Niche firms and partnerships in international food supply chains
Toften, Kjell
;
Hammervoll, Trond
- In:
Journal of food products marketing
20
(
2014
)
1
,
pp. 36-54
Persistent link: https://www.econbiz.de/10010355138
Saved in:
4
The strategic value of niche importers in international marketing channels
Hammervoll, Trond
;
Toften, Kjell
- In:
International journal of globalisation and small …
6
(
2014
)
2
,
pp. 119-129
Persistent link: https://www.econbiz.de/10011348082
Saved in:
5
Erfolg in der Nische : das Long-Tail-Phänomen im Retail Business
Schäfers, Tobias
;
Riekhof, Hans-Christian
- In:
Retail Business : Perspektiven, Strategien, …
,
(pp. 133-149)
.
2013
Persistent link: https://www.econbiz.de/10009748420
Saved in:
6
Niche marketing research : status and challenges
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009760646
Saved in:
7
Konsumentenverhalten in Marktnischen : theoretische Diskussion und empirische Befunde zu den Determinanten der Nischenorientierung von Konsumenten
Schäfers, Tobias
-
2011
Persistent link: https://www.econbiz.de/10008823060
Saved in:
8
Dialogmarketing in Marktnischen aus Konsumentenperspektive
Schäfers, Tobias
;
Gräßler, Markus Joseph
;
Gresel, Ronja
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 131-148)
.
2011
Persistent link: https://www.econbiz.de/10009010226
Saved in:
9
International market selection and growth strategies for niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
International journal of entrepreneurship and …
13
(
2011
)
3/4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10009153196
Saved in:
10
Strategic orientation of niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
2
,
pp. 108-121
Persistent link: https://www.econbiz.de/10008757400
Saved in:
1
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