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~person:"Schütten, Jana Ivanova"
~person:"Zablah, Alex R."
~subject:"B-to-B-Marketing"
~subject:"Business process management"
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Konzept einer integrierten modellbasierten Vertriebsprozessoptimierung für technisch erklärungsintensive Produkte auf der Basis serviceorientierter Architekturen
Schütten, Jana Ivanova
-
2014
Persistent link: https://www.econbiz.de/10010375436
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2
Performance implications of CRM technology use : a multilevel field study of business customers and their providers in the telecommunications industry
Zablah, Alex R.
;
Bellenger, Danny N.
;
Straub, Detmar W.
; …
- In:
Information systems research : ISR
23
(
2012
)
2
,
pp. 418-435
Persistent link: https://www.econbiz.de/10009565690
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