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~person:"Schaefer, Katharina"
~person:"Starks, Laura T."
~type_genre:"Arbeitspapier"
~type_genre:"Lehrbuch"
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Brand architecture
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1992-2001
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Advertising effects
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Schaefer, Katharina
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Burmann, Christoph
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Discussion paper / Centre for Economic Policy Research
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Advertising and mutual funds : from families to individual funds
Gallaher, Steven
;
Kaniel, Ron
;
Starks, Laura T.
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2015
Persistent link: https://www.econbiz.de/10010482987
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Das Branchenimage als Determinante der Unternehmensmarkenprofilierung
Burmann, Christoph
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Schaefer, Katharina
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2005
Persistent link: https://www.econbiz.de/10003234030
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