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~person:"Scheinbaum, Angeline Close"
~person:"Wrobel, Alexander"
~subject:"Personality psychology"
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Journal of advertising research
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Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
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ECONIS (ZBW)
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Eventpsychologie : Psychologie bei Events nutzen
Wrobel, Alexander
;
Winnen, Lothar
- In:
Praxisorientiertes Eventmanagement : Events erfolgreich …
,
(pp. 375-395)
.
2014
Persistent link: https://www.econbiz.de/10010469802
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This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
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