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~person:"Schewe, Gerhard"
~subject:"Innovation management"
~type:"article"
~type_genre:"Book section"
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Innovation management
Apple Computer Inc.
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Schewe, Gerhard
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Eisenhardt, Kathleen M.
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Schewe, Gerhard
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
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(pp. 49-69)
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2007
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