//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Schmalen, Helmut"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeplanung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Werbeplanung
6
Kommunikationspolitik
3
Advertising planning
2
Theory
2
Unternehmen
2
Werbung
2
Absatzplanung
1
Advertising
1
Advertising industry
1
Communication
1
Deutschland
1
Entscheidungsmodell
1
Germany
1
Innovation diffusion
1
Innovationsdiffusion
1
Kommunikation
1
Make-or- Buy-Entscheidung
1
Make-or-buy decision
1
Marketing management
1
Marketingmanagement
1
Planung
1
Preismanagement
1
Pricing strategy
1
Werbestrategie
1
Werbewirtschaft
1
Werbungsbetrieb
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Bibliografie enthalten
1
Bibliography included
1
Book section
1
Lehrbuch
1
Textbook
1
Language
All
German
1
English
1
Author
All
Schmalen, Helmut
Unger, Fritz
9
Fuchs, Wolfgang
7
Steffenhagen, Hartwig
6
Schrattenecker, Gertraud
4
Schweiger, Günter
4
Streich, Michael
4
Baye, Michael R.
3
Gelbrich, Katja
3
Morgan, John
3
Musiol, Gerald
3
Schröder, Eva-Maria
3
Anderson, Simon P.
2
Arnold, Michael A.
2
Baik, Alicia
2
Cansier, Adrienne
2
Huber, Frank
2
Ishigaki, Hiroaki
2
Joosten, Reinoud
2
Larson, Nathan
2
Li, Chenguang
2
Nilssen, Tore
2
Regier, Stefanie
2
Rinino, Maxime
2
Saliba, Christine
2
Sørgard, Lars
2
Zhang, Jianqiang
2
Zhang, Lan
2
Abedi, Vahideh Sadat
1
Buchanan-Oliver, Margo
1
Buckler, Frank
1
Bürker, Michael
1
Campbell, Arthur
1
Caumont, Daniel
1
Chakrabarty, Deeparnab
1
Chu, Leon Yang
1
Cruz, Angela
1
Danaher, Peter J.
1
Depken, Craig A.
1
Dinev, Tamara
1
more ...
less ...
Published in...
All
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Kohlhammer-Edition Marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing-mix and new product diffusion : determination of optimal price and advertising strategies with a heterogeneous diffusion model
Schmalen, Helmut
;
Xander, Heiko Kay
- In:
Cross-functional innovation management : perspectives …
,
(pp. 259-276)
.
2004
Persistent link: https://www.econbiz.de/10002505323
Saved in:
2
Kommunikationspolitik : Werbeplanung
Schmalen, Helmut
-
1992
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10000853445
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->