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~person:"Schmalen, Helmut"
~subject:"Werbungsbetrieb"
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Werbungsbetrieb
Werbeplanung
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Kommunikationspolitik
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Advertising planning
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Theorie
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Theory
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Unternehmen
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Germany
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Innovation diffusion
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Schmalen, Helmut
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Frantz, Ulrich
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Kohlhammer Edition Marketing
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Kommunikationspolitik : Werbeplanung
Schmalen, Helmut
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1985
Persistent link: https://www.econbiz.de/10014268238
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