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~person:"Schmeisser, Wilhelm"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Innovation management
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Schmeisser, Wilhelm
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Innovation performance accounting : financing decisions and risk assessment of innovation processes
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ECONIS (ZBW)
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Innovation marketing profitability analysis within the framework of the Berlin Balanced Scorecard approach from the point of view of a finance-oriented customer value analysis
Schmeisser, Wilhelm
;
Clausen, Lydia
;
Schindler, Falko
- In:
Innovation performance accounting : financing decisions …
,
(pp. 405-449)
.
2010
Persistent link: https://www.econbiz.de/10003980362
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