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~person:"Schmidt, Holger J."
~person:"Tang, Xiaoyun"
~subject:"Deutschland"
~subject:"Germany"
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Deutschland
Germany
Brand architecture
3
Brand management
3
Markenarchitektur
3
Markenführung
3
Association attributes
1
Association management
1
Brand
1
Brand ambassador
1
Brand image
1
Co-creation
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Communication behaviour
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Corporate brand
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Corporate influencer
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Customer integration
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Gastgewerbe
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German hospitality industry
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Hospital
1
Hospitality industry
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Internal branding
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Krankenhaus
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Kundenintegration
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Markenartikel
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Markenimage
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Strategisches Management
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Schmidt, Holger J.
Tang, Xiaoyun
Baumgarth, Carsten
3
Burmann, Christoph
2
Hesse, Gero
2
Kanitz, Christopher
2
Kohtes, Robert
2
Mattmüller, Roland
2
Meierer, Markus
2
Roj, Manuel
2
Baumgartner, Jana
1
Beer, Cornelia
1
Binckebanck, Lars
1
Blombeck, Anna
1
Bode, Christina
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Brunninge, Olof
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Cai, Huifen
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Drees, Norbert
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Fiedler, Lars
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Gietl, Jürgen
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Goutas, Lazaros
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Hennigs, Nadine
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Henseler, Jörg
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Hesse, Andreas
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Jentschke, Mirjam
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Kooli, Kaouther
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Krappe, Alexander
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Kristal, Samuel
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Reger-Wagner, Kathrin
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Sanktjohanser, Josef
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Schick, Elisabeth
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Schlippe, Arist von
1
Schmidt, Steffen
1
Suppliet, Moritz
1
Swoboda, Bernhard
1
Wendler, Caroline
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Wiedmann, Klaus-Peter
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Wright, Len Tiu
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Corporate reputation review
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas
;
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
Saved in:
2
Better together? : a hospitality case for umbrella branding
Kooli, Kaouther
;
Cai, Huifen
;
Tang, Xiaoyun
;
Beer, Cornelia
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 1004-1016
Persistent link: https://www.econbiz.de/10011596949
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