//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Schmidt, Holger J."
~type_genre:"Article"
~type_genre:"Forschungsbericht"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Literature review"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand biography
1
Brand management
1
CSR
1
Case study research
1
Literature review
1
Luxury
1
Sustainability
1
Sustainable luxury
1
Systematic literature review
1
Underdog brand
1
Underdog effect
1
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article
Forschungsbericht
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Schmidt, Holger J.
Pinkow, Felix
3
Silva, Rui
3
Tarí, Juan José
3
Alves, Maria do Céu
2
Bohlinger, Sandra
2
Coughlan, Joseph
2
Gascó, José
2
Gessler, Michael
2
Glock, Christoph H.
2
Hellingrath, Bernd
2
Kersten, Wolfgang
2
Kou, Gang
2
Kunz, Jennifer
2
Lueg, Rainer
2
Seuring, Stefan
2
Simatupang, Togar M.
2
Wobst, Janice
2
Zlatkin-Troitschanskaia, Olga
2
AL-Nimer, Munther Barakat
1
Abbadi, Sinan S.
1
Abbas Naqvi, Muhammad Hasnain
1
Abbasianchavari, Arezou
1
Abhilash, Abhilash
1
Abrantes, Luís
1
Abushairah, Ghada
1
Addo, Salomey Osei
1
Adnan, Nosheen
1
Agarwal, Gopal
1
Aguilar Lasserre, Alberto Alfonso
1
Ahamed, Baba Issah
1
Ahmad, Muhammad Shakil
1
Al Harbi, Safaa
1
Al-Matari, Ebrahim Mohammed
1
Al-Shammari, Hussam A.
1
Alahmer, Ali
1
Alam, Muhammad Zubair
1
Alberts, Jens
1
Alfalla-Luque, Rafaela
1
Alfarisi, Salman
1
more ...
less ...
Published in...
All
Business Research
1
Journal of Brand Management
1
Source
All
EconStor
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Beware, an underdog may bite:
literature
review
and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
Journal of Brand Management
29
(
2021
)
1
,
pp. 85-110
An underdog brand is a brand with humble resources that competes with passion and determination against competitors that dominate a market. Numerous anecdotal examples and a few research articles of underdog brands exist, yet the understanding of what an underdog brand is and how brands can use...
Persistent link: https://www.econbiz.de/10014502025
Saved in:
2
Sustainable luxury: current status and perspectives for future research
Kunz, Jennifer
;
May, Stephanie
;
Schmidt, Holger J.
- In:
Business Research
13
(
2020
)
2
,
pp. 541-601
systematic
literature
review
on luxury and sustainability in a broader sense, which, based on an inductive approach, identifies …
Persistent link: https://www.econbiz.de/10012502917
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->