//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Schmitt, Philipp"
~person:"Soares, Ana Maria"
~subject:"Germany"
~subject:"Soziales Netzwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Word of mouth"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Germany
Soziales Netzwerk
Viral marketing
7
Virales Marketing
7
Social network
4
Advertising effects
3
Consumer behaviour
3
Customer value
3
Konsumentenverhalten
3
Kundenwert
3
Social Web
3
Social relations
3
Social web
3
Soziale Beziehungen
3
Werbewirkung
3
Advertising
2
Beziehungsmarketing
2
Customer satisfaction
2
Deutschland
2
Internet marketing
2
Kundenzufriedenheit
2
Online-Marketing
2
Relationship marketing
2
Social capital
2
Sozialkapital
2
Werbung
2
Bank
1
Bank marketing
1
Bankmarketing
1
Confidence
1
Group norms
1
Online social networks
1
Perceived enjoyment
1
Social indentity
1
Social networking sites
1
Vertrauen
1
customer referral programs
1
customer relationship marketing
1
referral marketing
1
sociability and response to advertising
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
5
German
1
Author
All
Schmitt, Philipp
Soares, Ana Maria
Van Den Bulte, Christophe
7
Skiera, Bernd
4
Atayev, Atabek
3
Barrot, Christian
3
Becker, Jan U.
3
Buttle, Francis A.
3
Campbell, Arthur
3
Groeger, Lars
3
Libai, Barak
3
Pinho, José Carlos
3
Adelmann von A., Quirin von
2
Aggarwal, Rohit
2
Ajorlou, Amir
2
Ameri, Mina
2
Aral, Sinan
2
Arnhold, Ulrike
2
Backaler, Joel
2
Beck, Jonathan
2
Bilgihan, Anil
2
Bouvain, Petra
2
Bucklin, Randolph E.
2
Dennhardt, Severin
2
Fang, Xiao
2
Ferreira, Pedro
2
Hausmann, Andrea
2
Hildebrand, Christian
2
Hinz, Oliver
2
Honka, Elisabeth
2
Iyengar, Radha
2
Jadbabaie, Ali
2
Janssen, Maarten C. W.
2
Kakhbod, Ali
2
Kastner, Olga Louisa
2
Loureiro, Sandra Maria Correia
2
Meyners, Jannik
2
Midha, Vishal
2
Muskat, Birgit
2
Muskat, Matthias
2
more ...
less ...
Published in...
All
International journal of consumer studies
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of transnational management : the official journal of the International Management Development Association
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
Saved in:
2
Response to advertising on online social networks : the role of social capital
Pinho, José Carlos
;
Soares, Ana Maria
- In:
International journal of consumer studies
39
(
2015
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10011380547
Saved in:
3
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
4
From social to marketing interactions : the role of social networks
Soares, Ana Maria
;
Pinho, José Carlos
;
Nobre, Helena
- In:
Journal of transnational management : the official …
17
(
2012
)
1
,
pp. 45-62
Persistent link: https://www.econbiz.de/10009551262
Saved in:
5
Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert
Schmitt, Philipp
;
Meyer, Steffen
;
Skiera, Bernd
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
1
,
pp. 30-59
Persistent link: https://www.econbiz.de/10003933965
Saved in:
6
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10008840471
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->