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~person:"Schmitz, Christian"
~subject:"Business-to-Business-Marketing"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
~subject:"Selling"
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Business-to-Business-Marketing
Marketingtheorie
Pricing strategy
Selling
B-to-B-Marketing
12
Business-to-business marketing
12
Salespeople
9
Verkaufspersonal
9
Beziehungsmarketing
6
Relationship marketing
6
Verkauf
6
Lieferantenmanagement
3
Supplier relationship management
3
business-to-business marketing
3
Bundling strategy
2
Business services
2
Customer value
2
Deutschland
2
Direktmarketing
2
Erfolgsfaktor
2
Germany
2
Internet marketing
2
Klein- und Mittelbetrieb
2
Kundenmanagement
2
Kundenwert
2
Leistungsbündel
2
Online-Marketing
2
Personal selling
2
Physical distribution
2
Sales management
2
Success factor
2
Unternehmensdienstleistung
2
Vertrieb
2
sales management
2
Arbeitszufriedenheit
1
Betriebliche Wertschöpfung
1
Business process management
1
Confidence
1
Consumer behaviour
1
Customer orientation
1
Digitalisierung
1
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1
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6
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Schmitz, Christian
Kleinaltenkamp, Michael
16
Hinterhuber, Andreas
13
Svensson, Göran
13
Pförtsch, Waldemar A.
10
Homburg, Christian
9
Terho, Harri
9
Werani, Thomas
8
Backhaus, Klaus
7
Brennan, Ross
7
Lippold, Dirk
7
Rangarajan, Deva
7
Rodríguez, Rocío
7
Adamson, Brent
6
Agnihotri, Raj
6
Baumgarth, Carsten
6
Geiger, Ingmar
6
Geile, Andrea
6
Godefroid, Peter
6
Goldmann, Andreas
6
Høgevold, Nils M.
6
Keränen, Joona
6
Lilien, Gary L.
6
Liozu, Stephan
6
Parvinen, Petri
6
Saab, Samy
6
Sharma, Arun
6
Sieck, Hartmut
6
Totzek, Dirk
6
Ulaga, Wolfgang
6
Wille-Baumkauff, Benjamin
6
Alavi, Sascha
5
Canning, Louise
5
Fredebeul-Krein, Tobias
5
Høgevold, Nils
5
Jacob, Frank
5
Johnson, Jeff S.
5
Lindgreen, Adam
5
McDowell, Raymond
5
Otero-Neira, Carmen
5
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Journal of marketing
2
Dialogmarketing 'revisited'
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of personal selling & sales management
1
Journal of the Academy of Marketing Science
1
Schriften zu Dialogmarketing 'revisited'
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ECONIS (ZBW)
7
USB Cologne (EcoSocSci)
1
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1
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
2
Managing ad hoc sales encounters in B2B markets
Schmitz, Christian
;
Lee, You-Cheong
;
Isenberg, Lukas
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 33-47
Persistent link: https://www.econbiz.de/10013494010
Saved in:
3
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
4
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
5
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
6
Cross-selling performance in complex selling contexts : an examination of supervisory- and compensation-based controls
Schmitz, Christian
;
Lee, You-Cheong
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010360457
Saved in:
7
Business-to-Business-Marketing : Erfolg mit kleinen Geschäften ; Smart Account Management im Business-to-Business-Marketing
Belz, Christian
;
Schmitz, Christian
-
2008
Persistent link: https://www.econbiz.de/10003635027
Saved in:
8
Business-to-Business-Marketing : Erfolg mit kleinen Geschäften: Smart Account Management im Business-to-Business-Marketing
Belz, Christian
;
Schmitz, Christian
-
2008
Persistent link: https://www.econbiz.de/10004923116
Saved in:
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