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~person:"Schmitz, Christian"
~subject:"Business-to-business marketing"
~subject:"Innovationsmanagement"
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Business-to-business marketing
Innovationsmanagement
Selling
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Verkauf
5
Salespeople
4
Verkaufspersonal
4
Beziehungsmarketing
3
Relationship marketing
3
Consumer behaviour
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Customer satisfaction
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B-to-B-Marketing
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Bundling strategy
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Dienstleistungsqualität
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Dienstleistungssektor
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Economic indicator
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Emotion
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Erwartungsbildung
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Expectation formation
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Schmitz, Christian
Wieseke, Jan
4
Alavi, Sascha
2
Brüggemann, Felix
2
Ahearne, Michael
1
Böhm, Eva
1
Desernot, Christina
1
Habel, Johannes
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Haumann, Till
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Hengstebeck, Berenika B.
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Kassemeier, Roland
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Krämer, Martin
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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The ambivalent role of monetary sales incentives in service innovation selling
Alavi, Sascha
;
Böhm, Eva
;
Habel, Johannes
;
Wieseke, Jan
; …
- In:
The journal of product innovation management : an …
39
(
2022
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10013187388
Saved in:
2
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
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