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~person:"Schnakenburg, Igor"
~subject:"Direktmarketing"
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Schnakenburg, Igor
Haag, Nils Christian
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Effective customer selection for marketing campaigns based on net scores
Michel, René
;
Schnakenburg, Igor
;
Martens, Tobias von
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
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