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~person:"Schneible, Richard Arthur <Jr.>"
~person:"Srinivasan, Raji"
~subject:"Cost leadership"
~subject:"Wettbewerbsstrategie"
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Cost leadership
Wettbewerbsstrategie
Kostenführer
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2001-2009
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Schneible, Richard Arthur <Jr.>
Srinivasan, Raji
Cannella, Albert A. <Jr.>
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Chen, Chung-jen
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El Kohli, D.
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Advances in accounting : a research annual
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Advertising effectiveness : the moderating effect of firm strategy
McAlister, Leigh
;
Srinivasan, Raji
;
Jindal, Niket
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10011485280
Saved in:
2
Firm strategy and market reaction to earnings
Fernando, Guy D.
;
Schneible, Richard Arthur <Jr.>
; …
- In:
Advances in accounting : a research annual
33
(
2016
),
pp. 20-34
Persistent link: https://www.econbiz.de/10011531207
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