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~person:"Schnittka, Oliver"
~subject:"Advertising effects"
~subject:"Fairness"
~type_genre:"Aufsatz in Zeitschrift"
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Schnittka, Oliver
Boerman, Sophie C.
4
Breuer, Christoph
4
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Cornwell, T. Bettina
4
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4
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International journal of market research
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Journal of business economics : JBE
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ECONIS (ZBW)
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Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
2
Are sponsors blamed for edging off? : consumer reactions to sponsorship terminations
Schnittka, Oliver
;
Himme, Alexander
;
Papies, Dominik
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 943-984
Persistent link: https://www.econbiz.de/10011758108
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