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~person:"Schnittka, Oliver"
~subject:"Journalistic quality"
~subject:"Willingness to pay"
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Schnittka, Oliver
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Journal of business economics : JBE
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Does it really hurt? : consumer reactions to content sponsorships in daily newspapers
Wellbrock, Christian M.
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10010476664
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