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~person:"Schouten, Alexander P."
~subject:"Social Web"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Social Web
Werbewirkung
Advertising
2
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credibility
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identification
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influencer endorsement
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Consumer behaviour
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advertising effectiveness
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Schouten, Alexander P.
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International journal of advertising : the review of marketing communications
2
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ECONIS (ZBW)
2
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Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
2
Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
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