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~person:"Schramm-Klein, Hanna"
~subject:"Brand management"
~type_genre:"Book section"
~type_genre:"Interview"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
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