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~person:"Schreiner, Thomas F."
~subject:"Kfz-Industrie"
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Schreiner, Thomas F.
Herrmann, Andreas
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Journal of marketing research
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Leveraging brand equity for effective visual
product
design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
2
A novel approach for predicting and understanding consumers’ sense of design similarity
Schreiner, Thomas F.
;
Fandrich, Thomas
;
Heitmann, Mark
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 790-820
Persistent link: https://www.econbiz.de/10011822763
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