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~person:"Schulten, Matthias Bernhard"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
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Social Web
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Social web
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Beziehungsmarketing
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Crowdsourcing
1
Customer retention
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Internet marketing
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Online user reviews
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Review diagnostics
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Structural equation model
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Strukturgleichungsmodell
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Virales Marketing
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affective commitment
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crowdsourcing
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Schulten, Matthias Bernhard
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Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
2
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Online user reviews and goal-directed consumer behavior : a qualitative study
Schulten, Matthias Bernhard
- In:
Dialogmarketing Perspektiven 2022/2023 : Tagungsband …
,
(pp. 195-209)
.
2023
Persistent link: https://www.econbiz.de/10014307656
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2
Affective commitment and customer loyalty in crowdsourcing : antecedents, interdependencies, and practical implications
Schulten, Matthias Bernhard
;
Schaefer, Fabian
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 516-528
Persistent link: https://www.econbiz.de/10011534176
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