//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Schultz, Don E."
~subject:"Advertising media"
~subject:"Internet marketing"
~subject:"Werbeplanung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising media"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising media
Internet marketing
Werbeplanung
Advertising planning
2
Werbeträger
2
Betriebliche Budgetierung
1
Communication media
1
Consumer behaviour
1
Corporate budgeting
1
Hotel industry
1
Hotellerie
1
Kommunikationsmedien
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Media industries
1
Media planning
1
Media usage
1
Mediennutzung
1
Mediensektor
1
Online-Marketing
1
USA
1
United States
1
customer-driven data
1
media consumption
1
media influence
1
media optimization
1
simultaneous media usage
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Schultz, Don E.
Jugenheimer, Donald W.
7
Budzinski, Oliver
6
Eisend, Martin
6
Kelley, Larry D.
6
Pepels, Werner
6
Blakeman, Robyn
5
Huber, Frank
5
Thomes, Tim Paul
5
Jap, Sandy D.
4
Katz, Helen E.
4
Lindstädt-Dreusicke, Nadine
4
Steffenhagen, Hartwig
4
Esch, Franz-Rudolf
3
Kerbache, Laoucine
3
Klucharev, Vasily
3
Lee, Janghyuk
3
Meyer, Frederik
3
Pusler, Michael
3
Rijpkema, Mark
3
Schweiger, Günter
3
Segijn, Claire M.
3
Sheehan, Kim Bartel
3
Smit, Gitty
3
Stallen, Mirre
3
Unger, Fritz
3
Venkataraman, Sriram
3
Voorveld, Hilde
3
Baetzgen, Andreas
2
Baldvinsdottir, Gudrun
2
Barros, Pedro Pita
2
Brasel, S. Adam
2
Broadbent, Simon
2
Bruhn, Manfred
2
Burns, John
2
Busch, Oliver
2
Chang, Chingching
2
Chatterjee, Patrali
2
Chen, Lin
2
Dabic, Marina
2
Dahlén, Micael
2
more ...
less ...
Published in...
All
Breaking new ground in theory and practice
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
2
The response surface process for optimal allocation of media budgets
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Breaking new ground in theory and practice
,
(pp. 395-406)
.
2011
Persistent link: https://www.econbiz.de/10009380997
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->