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~person:"Schultz, Don E."
~subject:"IMC"
~subject:"Social Web"
~subject:"social media"
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IMC
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Beziehungsmarketing
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Brand management
1
China
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Chinese economics
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Emerging economies
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Schultz, Don E.
Milne, George R.
3
Swani, Kunal
3
Alevizou, Panayiota J.
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Bao, Tong
2
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International journal of advertising : the quarterly review of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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IMC in an emerging economy : the Chinese perspective
Schultz, Don E.
;
Chu, Guangzhi
;
Zhao, Beryl
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011581123
Saved in:
2
Social media and consumer engagement : a review and research agenda
Barger, Victor
;
Peltier, James
;
Schultz, Don E.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011639148
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