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~person:"Schultz, Sylvia"
~subject:"Television advertising"
~subject:"Television industry"
~type:"article"
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Television advertising
Television industry
Betriebliche Wertschöpfung
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Controlling
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Einnahmen
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Fernsehsender
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Fernsehwerbung
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Management control
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Schultz, Sylvia
Förster, Kati
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Ferguson, Douglas A.
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Chan-Olmsted, Sylvia M.
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Greer, Clark F.
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Ludwig, Johannes
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Controlling und Medien : Festschrift für Rolf Dintner zum 65. Geburtstag
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ECONIS (ZBW)
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Auswirkungen der Digitalisierung auf das Erlöscontrolling werbefinanzierter Fernsehunternehmen
Müller, David
;
Schultz, Sylvia
- In:
Controlling und Medien : Festschrift für Rolf Dintner …
,
(pp. 201-217)
.
2009
Persistent link: https://www.econbiz.de/10003810270
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