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~person:"Schumacher, Marc"
~subject:"Textile distribution"
~type_genre:"Elektronischer Datenträger"
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Identifikation und Erklärung der Wirkung von Direkt-Kommunikation bei Kunden der Generation 50plus : eine Untersuchung am Beispiel von Modewerbung im Einzelhandel des gehobenen Mar...
Schumacher, Marc
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2008
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