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~person:"Schwarzkopf, Stefan"
~type_genre:"Aufsatz im Buch"
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Trademarks, brands, and competitiveness
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Consumerism and the co-operative movement in modern British history : taking stock
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Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890-1930
Schwarzkopf, Stefan
- In:
Trademarks, brands, and competitiveness
,
(pp. 165-193)
.
2013
Persistent link: https://www.econbiz.de/10009758697
Saved in:
2
Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890 - 1930
Schwarzkopf, Stefan
- In:
Trademarks, brands, and competitiveness
,
(pp. 165-193)
.
2010
Persistent link: https://www.econbiz.de/10003972916
Saved in:
3
Innovation, modernisation, consumerism : the co-operative movement and the making of British advertising and marketing culture, 1890s - 1960s
Schwarzkopf, Stefan
- In:
Consumerism and the co-operative movement in modern …
,
(pp. 197-221)
.
2009
Persistent link: https://www.econbiz.de/10003916657
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