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~person:"Segijn, Claire M."
~person:"Urban, Glen L."
~subject:"Advertising"
~type:"article"
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Challenges in an age of dis-engagement
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Media multitasking and the role of task relevance in background advertising processing
Smit, Edith G.
;
Segijn, Claire M.
;
Giessen, Wendalin van de
- In:
Challenges in an age of dis-engagement
,
(pp. 197-212)
.
2017
Persistent link: https://www.econbiz.de/10011692455
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