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~person:"Septianto, Felix"
~subject:"Cognitive flexibility"
~subject:"Netherlands"
~subject:"Persönlichkeitspsychologie"
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Cognitive flexibility
Netherlands
Persönlichkeitspsychologie
Advertising effects
27
Werbewirkung
27
Consumer behaviour
23
Konsumentenverhalten
23
Advertising
19
Werbung
18
Emotion
15
Brand management
7
Markenführung
7
Luxury goods
5
Luxusgüter
5
Cognition
4
Construal level
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Kognition
4
Psychology of advertising
4
Werbepsychologie
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Brand
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Brand image
3
Internet marketing
3
Markenartikel
3
Markenimage
3
Mixed emotions
3
Online-Marketing
3
Personality psychology
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Prosocial
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Satisfaction
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Viral marketing
3
Virales Marketing
3
Zufriedenheit
3
advertising
3
Awe
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Experiment
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Kreislaufwirtschaft
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Luxury
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Message framing
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Septianto, Felix
Dodoo, Naa Amponsah
4
Diehl, Sandra
3
Enschot, Renske van
3
Hoeken, Hans
3
Meurs, Lex van
3
Mulken, Margot van
3
Neijens, Peter
3
Pelsmacker, Patrick de
3
Potter, Robert F.
3
Smit, Edith
3
Smit, Edith G.
3
Terlutter, Ralf
3
Bee, Colleen
2
Berger, Jonah
2
Bhattacharjee, Amit
2
Bijmolt, Tammo H. A.
2
Dens, Nathalie
2
Gergaud, Olivier
2
Hieronimus, Fabian
2
Kim, Kacy K.
2
Klapper, Daniel
2
Klerkx, Mandy
2
Koinig, Isabell
2
Lagerwerf, Luuk
2
Leng, Ho Keat
2
Lim, Choong Hoon
2
Livat, Florine
2
Lunardo, Renaud
2
Menon, Geeta
2
Paramita, Widya
2
Pedersen, Paul M.
2
Pezzuti, Todd
2
Pradhan, Debasis
2
Puntoni, Stefano
2
Putte, Bas van den
2
Quach, Sara
2
Reijmersdal, Eva A. van
2
Thaichon, Park
2
Thornton, Corliss G.
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Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
2
Feeling grateful versus happy? : the effects of emotional appeals in advertisements on self-made products
Japutra, Arnold
;
Septianto, Felix
;
Can, Ali Selcuk
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401640
Saved in:
3
The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
4
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
5
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
6
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
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