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~person:"Septianto, Felix"
~subject:"Cognitive flexibility"
~subject:"Persönlichkeitspsychologie"
~subject:"Zufriedenheit"
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Search: subject_exact:"Advertising response"
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Cognitive flexibility
Persönlichkeitspsychologie
Zufriedenheit
Advertising effects
25
Werbewirkung
25
Consumer behaviour
21
Konsumentenverhalten
21
Advertising
17
Werbung
16
Emotion
15
Brand management
6
Markenführung
6
Luxury goods
5
Luxusgüter
5
Cognition
4
Kognition
4
Psychology of advertising
4
Werbepsychologie
4
Construal level
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Internet marketing
3
Mixed emotions
3
Online-Marketing
3
Personality psychology
3
Prosocial
3
Satisfaction
3
advertising
3
Awe
2
Brand
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Brand image
2
Experiment
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Happiness
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Hope
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Kreislaufwirtschaft
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Luxury
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Markenartikel
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Markenimage
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Message framing
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Septianto, Felix
Dodoo, Naa Amponsah
5
Diehl, Sandra
3
Terlutter, Ralf
3
Bee, Colleen
2
Berger, Jonah
2
Bhattacharjee, Amit
2
Gergaud, Olivier
2
Hieronimus, Fabian
2
Ju, Ilyoung
2
Kim, Kacy K.
2
Koinig, Isabell
2
Livat, Florine
2
Lunardo, Renaud
2
Menon, Geeta
2
Morris, Jon D.
2
Paramita, Widya
2
Pezzuti, Todd
2
Pounders, Kathrynn
2
Pradhan, Debasis
2
Quach, Sara
2
Stafford, Marla Royne
2
Thaichon, Park
2
Tran, Trang P.
2
Yoon, Sukki
2
Adomaitis, Alyssa Dana
1
Aggarwal, Pankaj
1
Aghakhani, Hamed
1
Agrawal, Nidhi
1
Aguirre, Elizabeth
1
Amaro, Ana Cláudia
1
Anderson, Ronald C.
1
Argyris, Young Anna
1
Arsena, Ashley
1
Baalbaki, Sally
1
Baker, Melissa A.
1
Bakpayev, Marat
1
Bandyopadhyay, Argho
1
Bang, Hye Jin
1
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Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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1
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
2
The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
3
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
4
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
5
Feeling grateful versus happy? : the effects of emotional appeals in advertisements on self-made products
Japutra, Arnold
;
Septianto, Felix
;
Can, Ali Selcuk
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401640
Saved in:
6
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
7
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
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