//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Septianto, Felix"
~subject:"Markenartikel"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Consumer behaviour
55
Konsumentenverhalten
55
Emotion
26
Advertising
19
Advertising effects
19
Werbewirkung
19
Werbung
16
Brand management
11
Markenführung
11
Luxury goods
10
Luxusgüter
10
Brand image
7
Ethics
7
Ethik
7
Markenimage
7
Personality psychology
7
Persönlichkeitspsychologie
7
Construal level
6
Business ethics
5
Experiment
5
Internet marketing
5
Online-Marketing
5
Satisfaction
5
Social behaviour
5
Soziales Verhalten
5
Unternehmensethik
5
Zufriedenheit
5
Art infusion
4
Beziehungsmarketing
4
Brand
4
Cognition
4
Kognition
4
Luxury
4
Mixed emotions
4
Psychology of advertising
4
Relationship marketing
4
Werbepsychologie
4
Compassion
3
Ethical judgment
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Septianto, Felix
Sarkar, Abhigyan
19
Phau, Ian
18
Dawes, John
15
Diamantopoulos, Adamantios
14
Fetscherin, Marc
14
Loureiro, Sandra Maria Correia
13
Sarkar, Juhi Gahlot
13
Bang, Nguyen
12
Japutra, Arnold
12
Ko, Eunju
12
Romaniuk, Jenni
12
Ekinci, Yuksel
10
Guzman, Francisco
10
Han, Heesup
9
Keller, Kevin Lane
9
Khan, Imran
9
Kumar, Vikas
9
Melewar, T. C.
9
Abratt, Russell
8
Augusto, Mário Gomes
8
Herrmann, Andreas
8
Johnson, Lester W.
8
Paul, Justin
8
Shukla, Paurav
8
Veloutsou, Cleopatra
8
Gierl, Heribert
7
Kaufmann, Hans Rüdiger
7
King, Ceridwyn
7
Sreejesh, S.
7
Trinh, Giang
7
Valette-Florence, Pierre
7
Zarantonello, Lia
7
Azar, Salim L.
6
Baumgartner, Bernhard
6
Borges, Ana Pinto
6
Brandão, Amélia Maria Pinto da Cunha
6
Casidy, Riza
6
Davvetas, Vasileios
6
Dwivedi, Abhishek
6
Eisingerich, Andreas B
6
more ...
less ...
Published in...
All
Journal of retailing and consumer services
2
European journal of marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
2
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
Saved in:
3
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
4
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->