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~person:"Sermanet, Lucie"
~subject:"E-Business"
~subject:"Werbewirkung"
~type_genre:"Book section"
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E-Business
Werbewirkung
Advertising effects
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Brand
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Children
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Customer satisfaction
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Measuring organization information systems success : new technologies and practices
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ECONIS (ZBW)
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Antecedents of children's satisfaction with company websites and their links with brand awareness
Sermanet, Lucie
;
Goethals, Frank
;
Carugati, Andrea
; …
- In:
Measuring organization information systems success : …
,
(pp. 276-291)
.
2012
Persistent link: https://www.econbiz.de/10009626841
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