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~person:"Shankar, Venkatesh"
~source:"econis"
~subject:"E-commerce"
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E-commerce
Mobile Marketing
7
Mobile marketing
7
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5
Mobilkommunikation
5
Competitive advantage
2
Consumer behaviour
2
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2
Electronic Commerce
2
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Advertising effects
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Shankar, Venkatesh
Fritz, Wolfgang
9
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7
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5
Muther, Andreas
5
Becker, Jörg
4
Weiber, Rolf
4
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Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
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ECONIS (ZBW)
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1
First-mover advantage in an Internet-enabled market environment : conceptual framework and propositions
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10003758812
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2
First-mover advantage on the internet : real or virtual? ; Report No. 05-100
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
MSI reports : working paper series
(
2005
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10002830700
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