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~person:"Sharma, Somesh Kr."
~person:"Yaklef, Ali"
~subject:"International marketing"
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International marketing
Internationales Marketing
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1990-2012
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Beziehungsmarketing
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Bibliometrics
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Business start-up
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Entrepreneurship
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Sharma, Somesh Kr.
Yaklef, Ali
Alarcón, María del Carmen
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Cui, Annie Peng
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Cunha, Reynaldo Dannecker
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Elg, Ulf
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Ghauri, Pervez N.
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Kumar, Nishant
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Magnusson, Peter
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Rana, Sudhir
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A literature review, classification, and simple meta-analysis on the conceptual domain of international marketing : 1990 - 2012
Rana, Sudhir
;
Sharma, Somesh Kr.
- In:
Entrepreneurship in international marketing
,
(pp. 189-222)
.
2015
Persistent link: https://www.econbiz.de/10010493030
Saved in:
2
The effects of entrepreneurial marketing strategies on the long-term competitive sustenance of born global firms : examples from the Indian knowledge-intensive services industry
Kumar, Nishant
;
Yaklef, Ali
- In:
Entrepreneurship in international marketing
,
(pp. 45-72)
.
2015
Persistent link: https://www.econbiz.de/10010493039
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