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~person:"Sharma, Vikas"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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Cultural marketing and metaverse for consumer engagements
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Enhancing customer engagement through location-based marketing
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ECONIS (ZBW)
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The impact of post-use consumer satisfaction on smart wearables repurchase intention in the context of AI-based healthcare information
Sharma, Vikas
;
Gupta, Munish
;
Jangir, Kshitiz
;
Chopra, Pooja
- In:
Enhancing customer engagement through location-based …
,
(pp. 77-101)
.
2023
Persistent link: https://www.econbiz.de/10014281894
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A systematic literature review on factors affecting customer engagement in mobile applications
Sobti, Naina
;
Sharma, Vikas
;
Khanna, Kirti
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 12-25)
.
2023
Persistent link: https://www.econbiz.de/10014287109
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